The deetz app Partners With Stanford Marketing Students for Launch Discovery
The deetz app, currently available across the state of Iowa, and soon to be Midwest, was picked up by Stanford students looking to bring a community engagement app that highlights local businesses to Stanford’s campus.
An aspiring female student that currently attends Stanford University found the local deetz app, and contacted the team in hopes that she could work on deetz as a semester project in her Stanford Marketing Group.
“I wanted to work on deetz because it seemed like a novel product that will especially serve college communities well in an age of digital communication, and bring us together after a pandemic that changed the way we all live,” said Stanford sophomore student, Kathryn Shao Zheng.
deetz is active in 3 cities and 2 college campuses across Iowa and launching across the Midwest, dominating the Big Ten campuses and beyond. deetz is currently backed by Techstars, State of Iowa, and the Wellmark Foundation.
So what is deetz?
“Being an international student at my university, it was next to impossible to find fun things to do each day and I’d constantly miss out on things -- which led to a sad college life” said Ethiraj. Grace Rigdon, COO added “Information was predominately shared through word of mouth or flyers! Being new to the city, I didn’t know anyone and several out of state students had the same roadblock leading to an isolating college life taking a toll on our mental health”.
Likewise, at Stanford University, 64% of undergraduate students are from out of state or international according to facts.stanford.edu.
The deetz team has worked the past year to pioneer a platform for students and visitors to quickly make a last-minute decision and discover what their vibrant community has to offer at that very moment.
Everything on the app expires in 24hrs so users only get that day’s information on daily drink specials, food specials, and live events near them! The app also has an anonymous chat where students can engage with on-campus-happenings, funny memes, and parties nearby.
The deetz app allows every student to be “in the know” without the noise and clutter of social media, leading to lively experiences and everlasting memories.
Ethiraj and Rigdon quit their jobs during COVID to build deetz. The deetz app is working to bridge the gap between people living in a city and what’s happening in their city; helping their #deetzfam live their best life.
Over the course of the last few months, the deetz team has worked weekly with the Stanford Marketing Group to introduce deetz to the students and quickly tap into the market.
The group has developed for deetz, research, interviews from fellow Stanford students, go-to market strategies, and recommendations on how deetz can launch successfully on the campus.
Download the free deetz app (deetzapp.com) to wanderlust in your city.